New York City offers a wealth of opportunities for experiential marketing and billboards advertising. Its streetscapes, neighborhoods, and culture provide endless possibilities for connecting with consumers.
Despite being short on space, NYC marketers have found unique ways to make their mark on Big Apple billboards. Take a look at some of these unforgettable ads:
Billboards are a key component of OOH media, and they can be an effective way to get your message across. In fact, studies have shown that over a quarter of people who see digital billboards end up seeking out the advertised business and making a purchase. They also increase brand awareness and drive traffic to your website.
Unlike other forms of advertising, Billboards can reach consumers who are close to you, such as those who live in your neighborhood or work in your industry. This is especially important for local businesses that cater to a particular demographic. For example, Contractors Insurance displayed a striking billboard on the Major Deegan Expressway in Mineola, Long Island to attract commuters and potential customers.
The effectiveness of a Billboard depends on several factors, including location, audience, message, and design. A well-designed Billboard should be easy to read and visually appealing, with a strong logo or image to grab attention. In addition, a Billboard campaign should be strategically planned to maximize exposure and deliver on your desired objectives.
In addition to traditional billboards, New York City offers a variety of other OOH media options. Lamar Advertising offers bulletins, wallscapes, posters, premiere panels, transit shelter ads, subway ads, buses, and street furniture throughout Manhattan and the boroughs.
Whether your brand is looking to make a big statement in the heart of Times Square, or want to reach commuters on their way to and from work, NYC offers many opportunities for traditional out-of-home advertising. From billboards to wallscapes to bus ads, taxi tops and digital mobile billboards, there are options for every budget.
For example, the iconic American Eagle store in Times Square has a sprawling digital billboard that can display full motion video and sync. It also features a number of interactive displays that allow users to interact with the display using their smartphones. This is an excellent example of innovative advertising that can capture the attention of millions of people.
Another popular option for advertising in New York is a skyscraper. Companies who advertise on one of these towers can reach over a million people per day, making them an ideal location for brand awareness campaigns. These towers can be purchased individually or together, and are available from various ad sales agencies. Moreover, these billboards can be customized to meet specific campaign requirements. For instance, they can be designed to feature a special offer or a celebrity endorsement. They can also be used to promote local events and attractions. This way, companies can ensure that their message is reaching the target audience.
If you want to advertise in New York, there are many options for you to consider. From traditional billboards to digital screens, the city is home to a large number of iconic locations where your message can be seen by millions of people. Depending on your budget, you can choose the location that best suits your needs.
Regardless of the type of billboards you choose, it is important to use emotional marketing techniques to make it memorable. This will help your audience remember the message and may even inspire them to take action. Some examples of this include using humor, anger, or empathy. If you’re unsure how to approach this, consult with an expert who can advise you on the best approach.
One of the most famous billboards in the world is located at 1 Times Square. This screen reaches over five blocks of pedestrian traffic and can be viewed by more than 20 million people per day. It costs an estimated $1.1 to $4 million a year to operate. Despite its cost, it still has a higher ROI than many other forms of advertising.