There has been a rise in social media popularity in recent times. Instagram too is now used by both individuals and companies with great success.
Instagram allows its users to curate photos and videos to create engaging posts and share with their audience. If you are a new business looking for some really fetching ideas to boost your brands, then monitoring your potential competitors can be a great idea! Competitor monitoring means you will have to know how to see what people have liked on Instagram and it comes with myriad benefits.
Competitive Advantage
Instagram helps in increasing the online visibility of a brand. To start with, you can research and find out which competitors of yours are present on the platform. If your products are not for the younger generations, then do not worry. People of all ages have their accounts on Instagram.
While you research your competitors, try to track down their online personality. Try to see their direct engagement with the audience. Remember that with better content and greater engagement, you can easily attract the attention of your audiences.
Learn from the mistakes
Look at their posts. See which types of posts have got more likes and which ones have got more negative comments. Try creating better quality posts after you have understood the mistakes that your competitors have made.
Avoid the topics that got less engagement in your competitor’s account. Once you understand what really works on Instagram and what doesn’t, you will be able to create quality posts and attract audiences.
Generating campaign ideas
The main aim of online marketing on Instagram is to increase the interest of your consumers on your brand. Research about your competitor’s campaign, and based on that, design your own campaign.
From identifying popular ideas to trending hashtags of your niche, competitor analysis can help you a lot. You can also follow their marketing strategies to gain followers and increase audience engagement.
If you start a campaign on Instagram, you must do some research on your competitors. It will benefit you in various ways and help you to make the most out of your Instagram profile.
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