Are you curious about place-based advertising and if it will work for your business? You may be on to something. If you do this right, it could bring you more loyal, lifetime customers than you may have thought possible.
Read on to discover how you can reach target audiences through place-based advertising.
Place-Based Advertising: What Is It?
Place-based advertising sounds fancy, but in reality, it is as simple as choosing an intentional location to place your ads based on the type of people who frequent that location. One common example of this may be park benches or other methods of out-of-home (OOH) advertising.
Targeting specific audiences is a great way to get your products or services in front of people who are likely to care about them the most. This is why many stores will place ads in shopping malls, or why running shoe companies may place ads on a park bench. The people at those locations are likely to be interested in what those ads have to tell them.
What are a Few Different Types of Place-Based Advertisements?
The best way to get the full scope of what place-based advertising can do for your company is to just walk through a few different types of advertisements that often fit within this category. Here we go!
Have you ever been to a gas station that has an ad above the pump? Or even on a screen on the pump? If so, you have personally witnessed place-based advertising. This is also a form of outdoor advertising similar to billboards. If you are hoping to target the general public in a specific part of town. You will want to consider gas station advertising. After all, most people need gas, right?
Placing advertisements in movie theatres is a great way to get your products or services in front of a captive audience. These ads range from 30 to 60 seconds and take place before the pre-movie trailers start. If you wish to place these ads, you can do it on a national or regional level. It all depends on who you are trying to reach.
For companies wishing to target those who exercise, whether supplements, athletic apparel, or sports drinks, gyms are a great place to look. This is another example of a captive audience. There is not much to look at while running on a treadmill, so give them an ad that can intrigue them.
Sports Stadiums and Arenas
Are you trying to ensure that you reach thousands of people every week? Sports stadiums and arenas may be what you are looking for. For these types of ads, it is best to create an ad that is not so pointed. Most of these venues can house around 100,000 people. A group that is this large is statistically diverse, so cast a wide net with an inclusive ad on gcsecloud.
Billboards are great place-based ways to get your brand in front of people. It is typically best to choose a popular highway and place an ad that is attention-grabbing and memorable. They will only have a few seconds to look at it, so make it count.
Placing ads in the public transportation system of larger cities is a surefire way to get your company in front of the eyes of the general public. Whether it is in a subway, on the sides of buses, or placed in a train station terminal. These could be great options for you.
Point of Care
Are you in the medical industry? If your products or services are healthcare-based, you should consider point-of-care place-based advertising. This can include hospital waiting rooms, doctors’ offices, or other things of that nature. These ads are typically printed materials to be placed in and around the waiting areas or exam rooms for patients to read while they wait.
Shopping Centers and Malls
Last but certainly not least, shopping centres and malls. If you are looking to hit a broad demographic in a big way, this is your ticket. These shopping areas could be indoors, outdoors, big, or small. It does not matter. As long as they are busy on the weekends and your ad is interesting. You will be noticed by vudu com start.
How Does It Work?
Place-based advertising can come in many shapes and sizes. It is typically a large ad, either digital or physical, that is strategically placed in high volume areas that either target specific groups of people or hopes to hit a broad stroke of demographics.
Companies will develop a campaign with specific places in the mind and typically run that campaign until it appears to no longer be relevant.
What Can I Gain From Place-Based Marketing?
Place-based marketing seeks to bring a company the most amount of exposure an ad can bring. If your marketing team does its research they can learn exactly what places to advertise in and what kind of ad to put there. Doing this correctly can bring the kind of exposure that sparks lifetime customers.
Start Reaching Targeted Audiences Today
So, if you wish to start reaching targeted audiences with place-based marketing. Do your research, create your ad campaigns, and put ads in places that will bring you the kind of customers that will stick around.